Campaign: F/W 2012-2013
Photographer: Erwin Olaf
Location: Studio, Amsterdam
Notes:
Erwin Olaf is an internationally renowned photographer celebrated for
his art and commercial work. With a background in journalism and a keen
sense of historical context, he uses a stylized visual vocabulary to
explore emotions and psychological states that lie beneath the surface.
Olaf's formal precision and conceptual inventiveness led Bottega Veneta
Creative Director Tomas Maier to approach him for the Fall/Winter
2012-2013 collection, which centers on a silhouette of strict precision
and meticulously calibrated proportions. "Erwin perfectly captured the
sensibility of the collection," says Tomas Maier. "He also added an
unexpected narrative that makes the campaign especially rich."