24.7.12

Bottega Veneta Art of Collaboration Fall-Winter 2012/2013 with Erwin Olaf

 
Campaign: F/W 2012-2013
Photographer: Erwin Olaf
Location: Studio, Amsterdam
Notes: Erwin Olaf is an internationally renowned photographer celebrated for his art and commercial work. With a background in journalism and a keen sense of historical context, he uses a stylized visual vocabulary to explore emotions and psychological states that lie beneath the surface. Olaf's formal precision and conceptual inventiveness led Bottega Veneta Creative Director Tomas Maier to approach him for the Fall/Winter 2012-2013 collection, which centers on a silhouette of strict precision and meticulously calibrated proportions. "Erwin perfectly captured the sensibility of the collection," says Tomas Maier. "He also added an unexpected narrative that makes the campaign especially rich."