Behind The Brand; Vanishing Elephant

As the latest of my 'Behind The Brand' video interviews, I sat down with Huw Bennett, one of the founders of Sydney contemporary fashion label Vanishing Elephant to talk all things VE. From it's humble beginnings only 4 years ago, the brand has gone on to become an Australian institution, picking up the illustrious 2010 GQ Designer Of The Year Award along the way. Despite some impressive growth, the brand have managed to retain their core values something which will hold them in good stead for their new ventures in retail and global domination!