Legendary Italian Design
Launched in 1930 by Battista "Pinin" Farina, the Italian car design firm
Pininfarina is now run by the founder's grandson Paolo Pininfarina. The
company has partnered with all the big hitters over the years including
Ferrari and Rolls-Royce and since 1986 Pininfarina Extra, headed up by
Paolo Trevisan, has widened the Group's design scope to reach anything
from the Eurostar to Lavazza coffee machines. Often collaborating with
other heritage brands such as Scotch whisky label Chivas, much
importance is placed on striking a balance between history and
innovation. Visiting the HQ in Cambiano, Italy, we interview Pininfarina
and Trevisan to discover why they see problems as opportunities and how
this ethos has spurred their success despite Europe's current economic
climate.
