PRADA REAL FANTASIES FALL/WINTER 2013

For the Real Fantasies FW2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.

The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.

For the first time, the inspirations from both MAN and WOMAN shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.

Credits:

Art Direction by AMO:
Lok Jansen
Jeroen Koolhaas
Ippolito Pestellini Laparelli
Miguel Taborda
Lucia Venturini

Artwork:
Lok Jansen
Jeroen Koolhaas

Editing and Visual Effects by APRIL:
Matteo Frittelli
Gabrio Bellotti

Music by 3o:
Andrea Cassano
Alessandro Sicardi
Fabio Visocchi

Filming by APRIL:
Matteo Frittelli
Gabrio Bellotti

Focus Puller by 4FRIENDS:
Krishna Agazzi
Massimo Cecchini
Gaia Ferme