Nike / Reuse-a-Shoe

Our latest challenge from the good folk at Nike was to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it's process. Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.


CREDITS:
Design, Direction & animation:
ManvsMachine
Audio:
Echolab