H&M for Brick Lane Bikes Lookbook. A men's cycling collection using more sustainable materials. Release date: March 7th 2013.
capsule men's collection for Brick Lane Bikes is full of the spirit of
modern urban cycling. Designed by H&M and tested by Brick Lane
Bikes, each piece has all the technical details needed for better
cycling, with the versatile city cyclist style that can be worn all day
long. From water repellent rider jackets and articulated blazers to
vintage-inspired bike jerseys and caps, the 11-piece collection combines
fashion with functionality. Made entirely from more sustainable
materials as part of H&M's Conscious work, the collection will be
available in around 180 stores and on-line from 7th March, 2013.
Produced by Barracuda Film & TV.