The adidas SLVR Spring/Summer 2013 Campaign Video presents the new
collection against a raw, make-shift backdrop, inspired by the movie
Fight Club.
Bodies in motion tend to stay in motion. It's an age-old principle that
is at the heart of the adidas SLVR Spring/Summer 2013 collection
inspired by martial arts, Fight Club, and the human physique.
Consequently the new campaign presents the collection against a raw,
make-shift backdrop.
Photographed by Willy Vanderperre, the
campaign depicts group compositions shot against a set in constant flux,
continuing an architectural yet loose look. The imagery communicates
Dirk Schönberger's high-fashion perspective, combining precision
tailoring with a sport attitude.
The campaign extends this idea
by presenting a fusion of seemingly opposing references like Hawaiian
prints with boxing silhouettes. This clash illustrates the amalgamation
of tailoring and sportswear as the core of the SLVR collection.
The
Spring/Summer 2013 video translates the concept into motion. Climaxing
to silence, the edit uses acceleration of pace and raw distortion
effects to merge the various looks into one contrasting edit.
Creative Direction: Pietsch Lim / PL STUDIO
Photography / Video Direction: Willy Vanderperre
Styling: Jay Massacret
Hair Stylist: Anthony Turner
Make-Up: Gucci Westman
Models: Eddie Klint / Malcolm De Ruiter / Marloes Horst
