For the Fall/Winter 2012 lookbook Real Fantasies, Prada projects the
future of fashion as a retrofitted past. Set within a dystopian society
of machines and jagged geometries, genetically perfected clones roam
digital colonies. Each scene depicts an antiquated landscape within a
galaxy of characters engrossed in oblique and possibly deviant power
dynamics.
Credits:
ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez
