DENIM EVOLUTION
RAW BRUISED BROKEN BURIED
.....................................
Natural Selection Denim showcases the denim evolution process, bringing to life their most iconic washes - one from each evolutionary stage of wear
.
These stages are known as the ‘Wash Families’ –
RAW / BRUISED / BROKEN / BURIED.
All of the brand's denim will begin in its RAW state – developing in
various ways through its life cycle to the worn, BURIED wash family. RAW BRUISED BROKEN BURIED
.....................................
Natural Selection Denim showcases the denim evolution process, bringing to life their most iconic washes - one from each evolutionary stage of wear
.
These stages are known as the ‘Wash Families’ –
RAW / BRUISED / BROKEN / BURIED.
Through a series of unique short films, each family and one of its washes has been viscerally captured, and collectively the story of denim evolution is told.
Model: Jamie Wise Art Direction: Hidden Agency Music: Yo Video
