In a rapidly changing world POP magazine is a LEADER not a follower. With a bold international perspective and an understanding that the cultural and business LANDSCAPE is being dramatically rewritten, POP looks to join-the-dots and CELEBRATE the world`s key creatives. POP has been touted as a "super glossy", with an established reputation for visual innovation and SPLENDOR. Fashion and its related universe is a prism through which so much of contemporary CREATIVITY,, as well as the evolving celebrity culture, ends up being refracted. But fashion also reflects many universal human DESIRES and DREAMS that hold the key to making sense of a world where the only certainty now is CHANGE. POP is the magazine the international catwalk CREATIVES look to for a fresh perspective on all that is new and truly exciting in work, leisure and TRAVEL. It celebrates ART, design, retail, ADVENTURE, pop culture, pop music and much more in our rapidly shifting world. POP is smart and it looks to celebrate both interior spaces and outerspace. Change is good, change is inevitable, change is NOW.THEPOP.COM, launched in early summer, providing an integrated platform which will form a key role in POP`s future developments. Conceived and built by a dedicated in-house team, the website will complement the magazine by providing a wider `landscape` in which a cutting-edge international bi-annual glossy magazine can happily exist and also provocatively interact. THEPOP.COM will provide a fascinating insight into the creation of each issue but, more importantly, it will reflect the POP team`s creative outlook and ongoing projects as well as functioning as a truly international platform through which the wider POP audience can fully express itself. Collaboration and interaction will be encouraged by a passionate, internet-focused team at THEPOP.COM`s new London office. This is where the POP manifesto of Global Change really takes shape and the stars of the future get an immediate opportunity to shine.
