Man vs Machine

MAN VS MACHINE premiered at the New Museum New York on 2.3.16 as part of a two-channel film installation during Men’s Fashion Week alongside live hand sewers demonstrating their fascinating craft, as well as a presentation of the FEIT FW16 collection.

The dramatic combination of film, sound, performance and design experienced in MAN VS MACHINE is a thought-provoking exploration of how craft-focused brands such as FEIT can find their way and thrive in today’s heavily automated society.

MAN VS MACHINE - FEIT's first ever film commission - contrasts the iconic mass production imagery of the 1982 cult film Koyaanisqatsi (Life Out of Balance) with the unique artistry that defines FEIT's commitment to handmade.

The number of shoes created globally doubles every 20 years, largely because of the proliferation of mass production. Footwear is a $190 billion industry, and its growing use of cheap, synthetic materials and automation is having an increasingly harmful impact on the environment.

FEIT believes that creating high-quality, handmade shoes from natural materials will reduce production of harmful pollutants and our dependence on petroleum and landfills, while also extending the lifespan of each pair of shoes made.

Directed by New York-based artist and filmmaker Jack Riccobono (The Seventh Fire), it is a collaboration with Benjamin Millepied (Director, Paris Opera Ballet), composer Nicholas Britell (The Big Short, 12 Years a Slave), and installation artist/designer Jordana Maisie (FEIT Prince St & Greenwich Ave). Millepied and Britell’s Amoveo Company produced the work.