Аna Kraš: Bombonice

The Serbian designer takes a cultural tour of Belgrade for Aaron Rose.


While a fast-rising presence in the design world, Аna Kraš shies away from overthinking her creative approach. An offbeat personal style, coveted by fashion and music industry collaborators, reflects the hyper-intuitive approach that she applies to her artisanal furniture line. From ‘Bonbons,’ the multicolored lantern lampshades she makes with leftover cotton, to her gallery-exhibited drawings that echo medieval architecture, the influence of Kraš’s native Serbia is never far away.

In the third installment of MINI’s The Cultural series, the New York-based creative travels to Belgrade to explore the cultural traditions that influence her work. The Aaron Rose-directed short is an architectural tour of the Serbian capital and playfully captures Kraš’s magpie spirit. “Most things happen to me because I wasn’t making a plan,” she says. “Rather, I was going with the flow.”

All of the films in The Cultural ascribe to the idea that our biggest decisions in life should be made by following our gut instincts.


via NOWNESS