MMMG Collective Profile

Korean stationery designers MMMG have become increasingly popular in the global market with retail points in Japan and Australia as well as Colette in Paris. Unlike Japanese neighbour Sanrio, Seoul-based Milimeter/Milligram (MMMG) retains a more mature style alongside an unmistakeable sense of humour. They stock a colourful range of postcards, notepads, calendars, wallets, key holders and mugs. We visit the MMMG head office in trendy Itaewon and chat to creative director Myoung Yu and designer Kyung Hwa Lee to discuss the secret formula behind their success.

via crane.tv