26.2.12

Move To The Beat



Mark Ronson, Coca-Cola and Kim Gehrig from Somesuch & Co teamed up to celebrates the Olympic Games 2012.

When we started planning the event, we set upon an extremely ambitious aim to visually represent the fusion between sport and music. We worked to create choreography that the athletes would perform in time with the beat of the track and as we were only shooting five takes, it had to be spot on every time. We had a unique opportunity to bring Move to the Beat to life in an innovative way and I’m delighted with what we achieved.” - Kim Gehrig from Somesuch & Co

Documentary Trailer