LACOSTE in Motion L.12.12 : TEASER
L.12.12 is the iconic short sleeve pique polo created in 1927 by René Lacoste where each number represents a coded element of design.
The celebrations are taking place in several cities across the world, where local artists are invited to create a piece of art inspired by the famous polo. In Singapore comes in the form of Lacoste in Motion, in which 12 Singapore-based digital story-tellers were commissioned by Lacoste to create a piece of moving graphics that relate the values and the heritage of the L.12.12 polo. In addition, 3 musicians from the region were invited to create sound tracks to accompany the moving visuals.
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