Close and Caring

Furry monsters cuddling, welcoming the viewer to a brand new series of MTV idents from 1 July 2011 – motion design studio Sehsucht of Berlin/Germany has created and animated „Close & Caring“, one of six new MTV idents (duration: 20 sec.). Close & Caring“ conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet. Sehsucht created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production (editing, retouching, color-correction, special effects), and created the print templates.

MTV World Design Studio Milan and Mate Steinforth/Sehsucht Berlin