“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection” Ann-Sofie Johansson, H&M head of design. 
“Fashion Against AIDS with H&M is a great way to reach millions of young people. With the donation money from the past two years, we’re opening our new International HIV/AIDS Awareness Education Center (IHAEC) in Antwerp in June 2010, where we’ll teach young people from all over the world how they can start safe sex campaigns using elements from fashion and pop culture. Fashion Against AIDS has opened many doors for DAA and we’re very grateful for this. It’s so important to keep informing young people worldwide about the importance of safe sex” Ninette Murk, Designers Against AIDS.
Campanha H&M Fashion Against AIDS - The Festival Collection 2010, nas lojas a partir de 20 de Maio de 2010.
