Dirigido por Guy Ritchie para a agência 72andSunny, este assombroso spot com a duração de dois minutos na vida vertiginosos de um jogador de futebol. No anúncio aparecem entre outras figuras Rooney, Marco Materazzi, Cristiano Ronaldo, Ruud van Nistelrooy.
Throughout the world, Canada is known and highly respected for its progressive systems of health care, education and values. The senseless cruelty of the seal hunt is one value they'd rather keep out of the world's eye.