IF ONLY FOR A SECOND

20 cancer patients participated in a unique makeover experience.
The 20 participants were invited to a studio. Their hair and makeup were completely redone.

During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.

This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Cate Blanchett Stars in "Slow Motion"

Cate Blanchett is the latest actress to star in one of Vogue’s new Original Shorts. Watch her in Slow Motion, directed by Matthew Frost.

Beats by Dre x Pharrell x Beats Pills "Happy" Commercial

The Beats Pills are all about being happy with Pharrell, Pusha T, and more friends around the city. Watch their new spot now.

Illesteva Milan II Collection

Prada Resort 2014 Advertising Campaign

Reclined in the twilight of an anti-paradise, the stars of Prada's resort campaign fix us with a seductive stare. At first glance they could be mistaken for angelic beauties, immaculate in a sea of luminous floral prints and jeweled accessories. But there is a darker more powerful side to these women and this story, a twist in the tale that is quintessentially Prada.
The pale lighting that illuminates their faces like moonbeams extracts all natural colour and form from their features and re-paints it onto the clothes, bags and jewellery.
The practicality of a khaki sunbed and simplicity of grey slate flagging provide a stone-cold contrast to the tropical prints and bold colours of the collection. In this nocturnal utopia, the feminine power and strength of the models takes over, as if the force of the moon itself was propelling their steady, sensual pose.

Starring: Amanda Murphy, Anna Ewers and Cameron Russell
Photography: Steven Meisel
Music: "Daydreaming" by Dark Dark Dark

Curved iPhone 6 Concept

Another Cuban Missile Crisis

Another Cuban missile crisis is upon us, but this time, it's a crisis that would make even President John F. Kennedy blush. Across this great nation, guys are lasting a minute, sometimes less. It's a problem so severe that not even imagining Fidel Castro during sex can help. But perhaps it's not their imagination that's lacking—maybe it's something they ate. It turns out that eating meat isn't good for your meat. Studies show that vegans actually last longer than meat-eaters. Now there's some food for thought—and sex.

bestof

via AFP agency

Abita

Animated short film about Fukushima children who can't play outside because of the radioactivity. About their dreams and realities. 

 Film by Shoko Hara und Paul Brenner.

 Sound Design and Music by Lorenz Schimpf.

NEW H&M SPORT 2014

Our brand new H&M Sport collection in specially developed functional materials suited to various kinds of sports is available in stores and at hm.com now!